MakaluMedia has developed the new logomark for Liquid Fitness LLC, the personal swim training consultancy of Roberta Challener. Liquid Fitness brings Challener’s years of coaching experience with children, adults and the USA Swim Team to clients seeking personal swim training services. Liquid Fitness will focus on triathletes seeking one on one instruction, with heavy emphasis on correct technique, motivation and hard work.
Challener sought MakaluMedia’s logomark design services after reading about of the company’s reputation of working in close collaboration with clients from initial sketches through final artwork.
“We’re pleased to work with Liquid Fitness, to bring Roberta’s corporate identity to life. Through our discussions, sketches and collaboration, we feel we’ve designed at a simple yet memorable logomark for Liquid Fitness.” says Mike Rohde, Design Director of MakaluMedia, Inc.
Be sure to read Mike’s account of the design process in this project.
For more information about MakaluMedia activities, please contact Mr. Fausto Roveda or Mr. Matt Henderson at mail@makalumedia.com.