TWICE A WEEK, on average, people trundle down to the grocery store with a scribbled list and partial information. Qponix set out to change that, by giving shoppers the tools and information they need to build the “Ultimate Shopping List” – on a retailer’s website, on recipe sites, on frugal shopping blogs, on personal iGoogle pages and on their smartphones. Qponix web and mobile apps provide quick answers to two familiar questions: “What’s for dinner?” and “What’s on sale?
Based in Ann Arbor, Michigan (USA), Qponix worked with Makalu Interactive to design the user-interaction and user-experience of its online products. Through an iterative and highly collaborative process, Makalu worked with Qponix to design a user-experience which effectively communicates the usefulness, value and usage of the innovative (and fast-growing) concept of the web-based widget.
Says Corbin De Rubertis, CEO of Qponix:
“Working with Makalu is great. Apart from their product design capabilities, what we perhaps value most is their ability to efficiently and effectively integrate into our team and our workflow. With minimal input and guidance, they have an exceptional ability to always know exactly what is needed.”
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